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Lancome Genes Day October 21, 2011 Supporting St. Judes

Friday, October 21, 2011
On Friday, October 21, Lancome will be selling Genefique Youth Activating Concentrate (as they do every day), but on this special day $7 of every bottle purchased will go to support St. Jude Children’s Research Hospital. What a wonderful organization to support!

This year Lancome is committed to doubling what it raised last year, with a goal of at least $300,000! Dillards Department Stores have gotten in on the giving spirit and they have started their donation early. Go to any Dillards between now and Oct. 23rd and they will donate $7 from any Genefique sale right away, no need to wait for Oct. 21st.

If you’ve never tried Genefique, you still have time to try before you buy – go to any Lancome counter and get a free 7 day trial supply. Now you can get your skin looking beautiful and do good for those in need at the same time. Mark your calendars now!

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, go to and follow St. Jude on and

About Lancôme and Génifique Youth Activating Concentrate
Lancôme, founded in Paris in 1935, is the world’s largest luxury beauty brand. Its award-winning skincare, makeup and fragrances are sold at 2,000 counters across the U.S. Just as science and research are the cornerstones for St. Jude, they are the driving force behind Lancôme skin care. Génifique Youth Activating Concentrate, introduced in 2009, is a shining example of this single-minded focus. The award-winning and best-selling product is the result of 10 years of research and the recipient of seven international patents. It also marks the brand’s entry into the area of genes technology as it relates to skin. After extensive clinical testing, Lancôme confirmed that in just seven days the Génifique formula enhances the youthful quality of skin and improves skin tone, texture and luminosity. After two months of regular use, Génifique stimulates the production of proteins associated with young skin—this is Lancôme research and innovation at its best.

A truly innovative formula, Génifique was the first skincare product to enter the genes territory. And the results speak for themselves: visibly improved tone, texture and luminosity within just seven days. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.

Genes Day: Celebrating the Beauty of Scientific Research
The suggested retail prices for Génifique Youth Activating Concentrate are $58 for 0.67 ounce; $78 for 1 ounce; $98 for 1.7 ounces; $125 for 2.5 ounces. Those new to Génifique are welcome to stop by the counter during the month of October for a deluxe seven-day sample of the product. On Genes Day, October 21st, a $7 donation will be made to St. Jude Children’s Research Hospital for every concentrate sold at a Lancôme counter in the United States or at

Join the conversation at and on twitter @lancomeparis #GenesDay.


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