SAN DIEGO, April 24, 2012 – Wondering what to buy the best mom on the planet for Mother’s Day? It’s a question that comes around each May, just as the days start to get hotter. And if your mom is one of the 35 million Baby Boomer American women in the 45-64 age bracket, chances are she is facing one of the challenges and symptoms of menopause: hot flashes!
But, “no sweat,” states Anita Mahaffey, founder of Cool-jams, Inc. She has the perfect answer to what to buy the much-loved menopausal mom in your family. Her signature line of state-of-the-art moisture wicking pajamas, nighties and bedding lets moms–and dads for that matter–sleep easy. “It’s the best ticket for a hot mom’s cool, restful sleep.”
Cool-jams combine science with style to create a line of beautifully crafted sleepwear, for men and women, made from an innovative silky, soft fabric that helps regulate body temperature.
“Wicking sleepwear is great because it draws moisture away from the body to the outside of the fabric where it quickly dries,” Mahaffey explains. “Meanwhile your body temperature stays regulated so you are never too hot or too cold when wearing Cool-jams. A huge benefit is the lightweight fabric that we use, which is quick drying, compact and wrinkle resistant. It’s also perfect sleepwear for travelers.”
It was while researching different business ideas–after Mahaffey, a California native, left the world of corporate marketing in San Diego 25 years ago–that she discovered Turkey had grown into one of the biggest textile producers in the world.
“It was natural for me to think of establishing some kind of Turkish import/export business. Having spent time in Turkey as an exchange student, I understood the culture and loved the people,” she said. In collaboration with a Turkish friend she began developing sleepwear programs for many of the largest US retailers and catalogs. “It was while making a routine design visit to our factory in 2005, that I discovered a new micro-fiber fabric. As soon as I felt this fabric, I knew I had a winner.”
An independent laboratory tested and confirmed the fabric’s wicking and quick drying properties. It rapidly absorbed and evaporated moisture and dried three times as fast as cotton or poly/cotton blend. A big part of Mahaffey’s motivation to develop her moisture-wicking pajamas was to get relief for her own menopausal-related night sweats.
“This was the start of Cool-jams!” says Mahaffey whose restless nights are a thing of the past.
Seven years later, Cool-jams is featured in national women’s magazines, on TV shows like “The Doctors,” and is top-rated with a 5 out of 5 star rating on Amazon.com. It has grown its line to include bedding and has thousands of happy customers around the world.
In an effort to give back, Cool-jams also donates a percentage of its profits to women and child centered charities so each purchase is helping others in need. Its online store makes ordering easy, and with low prices, high quality and quick shipping. It’s the perfect place to shop for the perfect Mother’s Day gift.
“A customer recently asked if fairies weave magic into our Cool-jams fabric because it works so well! It’s no magic,” says Mahaffey, “just solid research, technical know-how and craftsmanship!”
Visit www.cool-jams.com to see its full line of quality guaranteed moisture-wicking sleepwear and bedding, from cami-strap nightgowns, to boxer pajama sets, bathrobes, pillows and more.
Repin Cool-jams on Pinterest and enter the Mother’s Day Contest to win the pajama or nightgown of your choice up to $65 dollar value. A winner will be selected on May 11, 2012!