Swiffer and Walmart are partnering with Cleaning for a Reason to raise awareness with pink Swiffer Sweepers, WetJets and Dusters displayed in specially branded pallets. The display features a Walmart associate who is a breast cancer survivor. Through Swiffer, Walmart and Cleaning for a Reason, millions of shoppers will be exposed to the non-profit’s mission and commitment to helping those affected by cancer.
“With this type of exposure, more women will become aware of what we offer and more maid services will become partners to help ease the burden of these brave women who are in the fight of their lives,” added Sardone.
Breast Cancer Awareness Month creates a natural opportunity for Cleaning for a Reason to raise awareness of their mission to ease the burden of household chores for women. Currently, there are more than 1,000 maid services in U.S. and Canada who volunteer their time and services to provide free professional cleanings. They “bring meaning to cleaning” by providing more than 13,000 free housecleanings to date, allowing women to focus their energy on fighting cancer. Maid services that want to volunteer and cancer patients who would need free cleanings can sign up at www.CleaningForAReason.org.
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*American Cancer Society Surveillance Research 2013, http://www.cancer.org/research/cancerfactsstatistics/cancerfactsfigures2013/index