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The Allstate Foundation Purple Purse Campaign-Domestic Violence Awareness #PurplePurse #sponsored

Saturday, October 5, 2013
Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. However, all opinions are my own.

If you know me or are familiar with my blog, then you know I'm a domestic violence survivor. I suffered through seven years of abuse from the hands of my ex-husband. I was young and in the late 70's and early 80's domestic violence was swept under the rug and the woman's fault.

Times have changed in the last thirty years and I'm proud to say, I got away from my old lifestyle and now live a happy, fulfilled life. But unfortunately, many women don't break free from domestic violence. That's why The Allstate Foundation are helping to give a voice to this issue with the Purple Purse campaign. Purple Purse, The Allstate Foundation's symbol for domestic violence, proudly represents a woman's way to escape the cycle of abuse by gaining financial independence.    

As part of Domestic Violence Awareness Month in October, Purple Purse, The Allstate Foundation’s symbol for domestic violence, proudly represents a woman’s way to escape the cycle of abuse by gaining financial independence. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

Here are some very scary facts that affect us all!
  • Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse.
  • Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined.
  • A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter.
  • Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.

Taking action against domestic violence is simple - Purple Purse: Pass It On. 

For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. We’ll give up to $350,000 for programs aimed to help domestic violence survivors and stop the cycle of abuse.

1,300 purple purses filled with domestic violence information and facts will be distributed throughout the U.S. Each purse has a goal of being passed between family, friends, community leaders, celebrities, media, and Allstate employees and agents sparking important conversations and raising awareness. The Allstate Foundation will donate $5 each time a purse is passed and checked-in at

Visit to follow the purple purses on their journey around the country, track the YWCA’s progress toward their goal to earn $350,000 from The Allstate Foundation and get tips to help you start talking about domestic violence.

If you don’t get your hands on one of the purple purses that are being passed around the country, you can still help by logging onto and sharing a virtual purple purse. 

If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


  1. Thanks for posting this today. It's information worth having.

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